VIRGIN AUSTRALIA

My second time working with the Virgin Australia brand was as Creative Director on the digital account. We introduced efficient templating and created dozens of effective campaigns over a 12-month period. Our ‘Bring on Summer Sale’ hit $10,000,000 in sales two days running. This was a first for VA and by all accounts, an outstanding result.

if only…

My first stint was when Virgin Blue was arguably Australia's archetypical challenger brand. Innovative, precocious, and irreverent. Working on the account was hectic, fast turnaround stuff. Amongst the mayhem, we managed to create this TV campaign and score four Cannes film nominations. The ‘Tom Andrews’ spot was a simple idea aimed squarely at increasing their slice of the business market.

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